By Arda Genc
Many entrepreneurs have one portrait made and then fill their social media with stock photos or quick phone images. That is a pity. Customers and applicants prefer to see real people and real work.
Why your own photos work better
- They show who you are. Your own face builds trust faster than an anonymous stock image.
- They are unique. Nobody else has the same photo, so you stand out more in the feed.
- They fit your brand. You choose the colours, the clothing and the atmosphere yourself.
How to plan one day for weeks of images
- Make a list of what you need all year: portraits, team photos, products or services in action, and a few atmosphere shots of your workplace.
- Choose a calm backdrop and clothing that fits your brand. You find more ideas in our article about a LinkedIn portrait.
- Have the images cropped in different formats too: vertical for stories and reels, square or 4:5 for the feed, horizontal for LinkedIn and your website.
- Do you have products? Then read how to prepare a product shoot in a rental studio .
Which channels do you choose?
You do not have to be everywhere. For business services LinkedIn is often the most important, for shops, hospitality and beauty often Instagram and Facebook, and for local businesses your Google Business Profile counts too. Choose the channels where your customers really are.
And who posts it all?
Taking photos is one step, posting and maintaining them takes the most time afterwards. If you do not have time for that yourself, you can outsource it. KIJK62 is a social media marketing agency based in the same studio in Poeldijk as we are. They take over the management of LinkedIn, Instagram, Facebook, TikTok, YouTube Shorts and your Google Business Profile, from texts to scheduling and reporting.
Curious what it can bring you? On kijk62.nl there is an ROI calculator with which you calculate with your own figures how many new customers you need to earn the investment back.
How to arrange a business shoot
Do you want to plan a business photo day or simply hire the studio? Take a look at the business photography page or the options to hire the studio, and send us a message via WhatsApp or the contact form.